Future Generali Insurance - Noida

Anup Rau is presently the Managing Director & CEO of Future Generali India Insurance Company Limited (FGII). Under his leadership, the company has consistently outperformed industry and has grown in a profitable and capital efficient manner. Under Anup’s guidance FGII has broken into the Top 10 Private General Insurers. He has transformed FGII into an industry player of serious scale in the retail health space and has made it a truly employee and customer-centric organisation. Under his watch, FGII has been certified as a “Great Place to Work” for 3 years in a row. FGII has also won numerous marketing and customer service awards in the last 3 years, including the prestigious Stevie Awards for Sales and Customer Service – 2022 (2 Golds and a Bronze), World BSFI Congress and Awards – 2022 (Marketing Campaign of the Year - Health Super Saver (ROH) and Customer Centric Excellence Award), Economic Times Best Brand Awards – 2021 (BFSI Category), CMO Asia Awards (Marketing Campaign of the Year and Socially Relevant Ad Campaign), FICCI Insurance India Awards – 2021 (Best Insurance Campaign – Non Life Category), Health Marcom Awards – 2020 (multiple categories), etc.

Before joining Future Generali, Anup Rau had been associated with the insurance industry in India for over 20 years. He has worked in leadership positions across various leading insurance companies. Anup Rau is one of the very few professionals who has had the privilege of heading both, Life and Non-Life insurance companies.

Anup Rau started his career in 1995 as a Sales Engineer with Gilson Medical Electronics, Delhi. There he was responsible for the sales and service of pipettes. In 1998, he joined DCW Home products as a sales officer and was responsible for selling “Captain Cook” brand salt and flour to shopkeepers in Hooghly, West Bengal.

Anup Rau started his career in the Insurance Industry in 2000, when he joined ICICI Prudential Life Insurance as a founder member and subsequently rose through the ranks to Head - Sales & Distribution. In his ten-year stint with ICICI Prudential, he worked in a variety of roles and was deputed to various geographies. He set up over 2000 branches, Recruited and Sustained over 15,000 staff and 100,000 active agents, Spearheaded Product Development, Sales & KYC compliance. During his tenure, Anup built various business from scratch including GCC, Health and Proprietary Sales Distribution.

Anup Rau has also worked with HDFC Life Insurance as a Chief Distribution Officer. He ran a highly profitable Bancassurance channel, a strong proprietary Tied Agency channel and set-up broking, corporate agency and GCC operations which grew to leadership positions in the private space. As Chief Distribution Officer of HDFC Life he is credited with improving the company’s market position from No. 4 to No. 2 amongst Private Insurers.

In 2013, Anup joined Reliance Nippon Life as MD & CEO. During his 4 years tenure there, he increased the company’s revenue significantly with double digit (CAGR) premium growth, while the rest of the industry declined during the same period. Under his leadership, Reliance General became the largest Non-Bank Promoted Insurer in India (from 5th position earlier).

Anup was also associated with Edelweiss General Insurance Company Limited as Executive Director & CEO, where he worked between December 2016 and May 2019. During his stint, he has helped in setting up the operations of the Company and in building the core team. He developed the strategy and products and took the company “live”, delivering over 100 Crs of topline in the first full year of operations.

Anup has also received numerous awards with his most recent awards being The Economic Times Asia’s Promising Business Leaders of 2021-22, Business Leader of the Year - World BFSI Congress and Awards – 2022, CEO of the Year – BFSI (CMO Asia Awards - 2021), Business Leader of the Year - World Leadership Congress – 2021 and The Economic Times Most Promising Business Leaders of Asia Award – 2020-21.