Grapes - New Delhi
About Grapes
The guiding principle of public relations often revolves around the use and importance of news and content, to put forth a message about several things-- an organization, an endeavour, a business, etc. Over the years, PR has taken a lot of faces depending on what medium of communication was the most powerful at the given time.
Last year, we learnt the importance of positive messaging more than anything. 2020 shifted the public relations landscape in ways no one ever would have predicted. Hence, keeping everything in mind there are so many ways PR is going to change the industry, some of them are:
1) The relevance of content will prove to be critical
Years back you would hear a lot of people go, “content is king”. The primary idea behind this was to create quality content, and the world would beat a path to your door. Moreover, the value of the advice plummeted once all of them began creating content.
Nowadays, we have both a new queen and king taking the shots. Another thing that should be taken into consideration when developing content or strategy is relevance. It should be one of the top priorities when it comes to blending PR and SEO together to “own” specific terms, topics, and knowledge in the industry.
2) Think twice about new platforms
Something new is not necessarily better, though there’s always a possibility. For instance, take clubhouse. It is a drop-in-audio-based community that is a great platform for experts to share their points of view on topics. It is both educational and fun. Although for some brands, Clubhouse won’t make sense. Moreover, the existing go-to channels are apt to yield better results. On some of the leading social media platforms, you are more likely to find someone already seeking to buy or do the legwork in advance of a near-future purchase.
3) Reputation management will become way more important
Keeping in mind the current environment, brands are at risk of unintentionally upsetting wide swaths of the populace which will end in a lot of bad press. It is always vital to clean up the mess and think of a strategy way ahead of time. Proactively surround the brand with positive and fun messaging. A committed and consistent reputation management can work beautifully for the organization or the brand.
If you maintain a positive position then people will be disinclined to believe something bad that popped up in the news. Any future PR gaffe will be considered just a blip and nothing more than that.
Final Note
All of us are optimistic about the PR 2021 vision and the future of the public relations industry. However, it can become even better when it starts adapting to change and willingly embrace new days of working.
Contact Grapes
| Address : | 261, 2nd Floor, Lane, Number-5, Westend Marg, Saidulajab, Saket, New Delhi, Delhi 110030, India |
| Phone : | 📞 +99999799 |
| Postal code : | 110030 |
| Website : | https://www.grapesdigital.com/ |
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shubhankar vashist on Google
★ ★ ★ ★ ★ very nice company I worked there for more than a year had an amazing learning experience.
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Abhineet Shukla on Google
★ ★ ★ ★ ★ Grapes Software Pvt. Ltd. is a fast growing organization where everyone is dedicated towards meeting clients expectation. It serves the clients requirement as priority. Excellent work quality,
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Riya Suri on Google
★ ★ ★ ★ ★ I am working with Grapes digital from last 8 months.
Its a perfect agency if you are actually looking to learn and work with some kickass brands.
Keep rocking!!
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Sidhartha Maity on Google
★ ★ ★ ★ ★ It looked like a great infrastructure and open office space with clear vision of the floor. People seemed absolutely nice.
It was my first visit for an interview and does look like an organization to work for.
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Yash Singh on Google
★ ★ ★ ★ ★ I am working at Grapes Digital from last 1 and a half years.
Great place to work and learn?
Anyone looking for a drastic career growth and personal growth, must join Grapes Digital.
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Shiv Bhaker on Google
★ ★ ★ ★ ★ *Pros*
if you want to work with Some of Good Brands, Then Grapes Digital is for you.
*Cons*
you don't know when Management Comes to you and Say : Hi, We are firing you and your notice period starts from today.
One More thing: if you are on notice period, Don't even expect your salary for that month as your half day leave(obviously, you will have to take for interviews) day Leave will be treated as Full day and full day will be treated as two day leave. So technically if you take 15 days, you will have to pay (Forget about Salary).
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nisha verma on Google
★ ★ ★ ★ ★ This company and the management indulge in malpractices with clients and employees. If you plan to do business with them or join them please think twice as you may be asked to compromise on your integrity. They are well known for what they have done with brands like Maruti nexa and RB. Beware!
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Nitin gupta on Google
★ ★ ★ ★ ★ One of the worst company in the entire digital fraternity. They lack basic business sense specifically the COO of the company who herself is incompetent and a complete misfit for her position, also she lacks in manners. They are not at all employee friendly and try to fake things like 'Work life balance".
If you are planing to join this company, my advice to you is better stay unemployed than compromise on your respect and integrity.
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