Institute of Advance Network Technology - Chandigarh

Recently, the digital population worldwide crossed 4 billion mark for the first time. 91 per cent potential customers have moved online where they are actively searching for product and services, making the digital marketing space lucrative and popular for marketers and enterprises. The demand is rising day-by-day for the well-versed digital marketers. Star Digital Marketing Expert is an all-inclusive course that is suitable for learners and professionals of all levels and disciplines and will prepare them for a specialised role within the overall marketing domain. It is an advanced digital marketing course for working professionals, business owners and job-seekers, crafted meticulously, covering various modules of digital marketing, wherein they learn about marketing online, bringing targeted traffic to website, generating potential business leads and increasing brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more.

With the help of this course, marketing & advertising professionals can better understand digital marketing or get more out of their digital channels. Digital marketers can take up this course to fast-track their career and intensify their domain knowledge. Small & medium business owners (Entrepreneurs) can learn how to maximize online channels for growing their business. Technology/IT Professionals who are client facing, and are required to pitch digital marketing solutions to their customers, can hone their abilities. And, students can learn about digital marketing to explore a wide range of career opportunities.

Audience

• Beginner - Intermediate

Digital Marketing Course Objectives

In this course, you will learn about:

• The role of digital marketing in overall marketing strategy
• Pertinent concepts in digital marketing, like, marketing datasets, dummy display ads, virtual website optimization, SEO, and so on.
• Analytical concepts to measure marketing effectiveness, like, analytical software, launching of dummy display ads, creating optimization of website through Google Adwords, etc.
• Application of the above learned concepts in the creation of a holistic online marketing plan, in line with the main marketing strategy.

Course Outcome

After completing this course, you will be able to:

• Understand the various aspects of digital marketing and apply the concepts to create a digital marketing plan
• Understand the digital marketing concepts like SEO, PPC, Web Analytics, etc.
• Build an effective email marketing strategy
• Develop marketing strategy for social networking sites
• Interpret social media marketing and content marketing
• Apply techniques to measure social media marketing tools
• Explain affiliate and mobile marketing
• Understand how to better position their online presence and make optimum use of the online medium

Table Of Contents Outline

Introductory Case study : Flipkart—The Company that Ushered in a New Revolution in the Indian Online Retail Industry

• Introduction to Online Environment

Introductory Case study : The Digital Game of Volkswagen

• Understanding Digital Marketing

Introductory Case study : Platte Valley Medical Centre Website Designing

• Website Planning

Introductory Case study : Success Story of Lenskart

• Email Marketing

Introductory Case study : Johnnie Walker’s Email Campaign Success

• Developing an Effective Email Marketing Strategy

Introductory Case study : SEO Strategy for Maldives Traveller

• Search Engine Optimisation (SEO)

Introductory Case study : Payoneer’s PPC Campaign Success

• Pay-Per-Click

Introductory Case study : BoxCrush’s Adwords Campaign

• Google AdWords and AdSense

Introductory Case study : BuildDirect’s Online Success via Web Analytics

• Web Analytics

Introductory Case study : Volkswagen Availing Benefit of Social Media Platform

• Social Media Marketing

Introductory Case study : Dell’s Social Media Strategy

• Social Media Marketing Strategy

Introductory Case study : Shop at Home’s Organic Social Media Strategy

• SEO and Social Media Marketing

Introductory Case study : How HotPads Used Original Content to Drive Sales

• Content Marketing

Introductory Case study : How Maserati Leveraged Facebook to Sell Maserati Levante

• Facebook as Social Media Marketing Tool

Introductory Case study : Design Pickle’s Facebook Ad Retargeting Strategy

• Brand Promotion Through Facebook

Introductory Case study : Philips’ Success with LinkedIn

• LinkedIn as Social Media Marketing Tool

Introductory Case study : How Taco Bell Humanised its Brand to Win Followers on Twitter

• Twitter as Social Media Marketing Tool

Introductory Case study : How Cadbury Took Google+ by Storm

• Google+ as Social Media Marketing Tool

Introductory Case study : Babylist’s Goal of Reaching Expectant Mothers Fulfilled through Pinterest

• Pinterest as Social Media Marketing Tool

Introductory Case study : How RevZilla gained ROI with the help of YouTube

• YouTube as Social Media Marketing Tool

Introductory Case study : How Dunkin’ Donuts Uses Instagram to Brand Itself

• Instagram as Social Media Marketing Tool

Introductory Case study : How Facebook’s Dynamic Ads Improved Campaign Metrics of Pura Vida Bracelets

• Measuring Results of Social Media Marketing Tools

Introductory Case study : Coca-Cola’s Mobile Marketing campaign success in Mexico

• Mobile Marketing

Introductory Case study : Starbucks’ Mobile App Marketing

• Developing Mobile Applications and Content

Introductory Case study : Wirecutter’s Success at Affiliate Marketing

• Affiliate Marketing

Introductory Case study : KeyMedia Solutions’ Programmatic Advertising Campaign

• Programmatic Advertising

Introductory Case study : Online Reputation Management of GENV Builders

• Online Reputation Management (ORM)

Introductory Case study : How Marketo Used Google Analytics to Increase Its Conversion Rate by 10 Times

• Reporting and Conversion Tracking

Introductory Case study :Adorama Increases Traffic and Conversions with Google Shopping

• Google Shopping Ads and Bing Ads