Ushnak Mal Madan Lall Ashok Tandon Group - New Delhi

4.1/5 β˜… based on 8 reviews

About Ushnak Mal Madan Lall Ashok Tandon Group


About Us  

At an early age of 20, Lala Ushnak Mal Tandon took a decision that would not only transform his life but the life of his progeny also and future generations: he planned to open an ethnic wear store showcasing the best of Indian handloom treasures sourced from all parts of India. It all started in the year 1880 in the crowded lanes of present-day Anarkali Bazar, Lahore, (now in Pakistan) where Ushnak Mal launched his maiden venture.

The business lays its foundation on three fundamental values:

  • β–Ί Recreation of Indian textiles heritage
  • β–Ί Respect for family traditions
  • β–Ί Customer Focus


The business prospered by leaps and bounds and for seven decades, Ushnak Mal Madan Lall of Lahore has been the shop to visit for buying traditional Indian wear. Families would travel from all over Punjab and Sindh to purchase the ever-popular range of silk and celebration wear.

It was the month of January in  1947,  when the family opened their 2nd flagship store in the ever-popular Anarkali market.  No one knew what fate had in store, while  India got independence, the country got divided into two parts and the Ushnak Mal clan had no choice but to leave their flourishing business in Lahore and migrate to Varanasi with just a trunk full of life belongings.


In less than 3 years, Lala Ushnak Mal’s great-grandson Madan Lall decided to restart the business in the Capital city of Delhi.

Young, energetic Madan Lall was only 25 years of age at that time, but he had been trained well under the watchful eyes of his seniors. His first outlet at Chandni Chowk, the commercial hub for textiles trade in Delhi soon became the preferred place to shop for all kinds of traditional handloom and silk wear. Madan Lall believed in always being close to his customers and soon expanded in 1960 to a second store in Karol Bagh, the preferred shopping destination of Delhi’s fashionable gentry.

The family patriarch and his 4 hardworking sons made Ushnak Mall Madan Lall the most respected outlet in the entire city of Delhi. In 1980, the family expanded further by venturing into a new outlet at South Extension Part 1 market; and business management was entrusted to dynamic Ashok Tandon.South

Extension store, under the guidance of Ashok Tandon, has met the fashion aspirations of three generations. As the years unfold, so do the generations. Today, Ushnak Mal Madan Lall’s famous store is managed by Sameer Tandon, the 6th generation entrepreneur. A fashion designer by training, Sameer understands the haute couture fashion business and feels that the current generation prefers to shop online.


Ushnak Mal Madan Lall’s E-commerce platform: Viraaya offers the same rich traditional and vibrant textiles treasures of India on an online format.


“The More The Things Change, The  More They Remain The Same”

“Since 1880, welcoming you.”

“Viraaya welcomes you and we are sure that you will find your treasure hunting worthwhile.”

Contact Ushnak Mal Madan Lall Ashok Tandon Group

Address :

G-17, above BHAGWAN DAS KHANNA JEWELLERS, South Extension, Block G, South Extension I, New Delhi, Delhi 110049, India

Phone : πŸ“ž +987899
Postal code : 110049
Website : http://ushnak.com/
Categories :

G-17, above BHAGWAN DAS KHANNA JEWELLERS, South Extension, Block G, South Extension I, New Delhi, Delhi 110049, India
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Shubham Gupta on Google

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Really Poor and Rude after sales service. Not worth even 1 star. Read all reviews on google before buying. 5 star reviews are fake and are added by owners.
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Swati Thakur on Google

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Wont suggest this shop to anyone for sure! My experience was certainly worst. I bought two expensive dress from here and alterations were not included , I had to pay extra for it And when I went there to pickup those clothes and checked for the fitting it was so bad and loose . Didn’t look good at all . These people dont know how to talk for sure they’re dam rude . Waste of time and money Even the collection is not that good You can get better clothes from other places for sure !!
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DEV SAINI on Google

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Fabolous plcae to shop for men and women wear. Got mine and my fiance outfit from here. Customer interaction was great.
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Siddhartha Banerjee on Google

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This might be a shop, looks very old and not maintained for long time. The name looks something special may they are maintain a very good traditional quality and not did branding properly to create awareness. USHNAK MAL MADAN LALL, popularly known as USHNAK MAL’S PRIDE, is a store for the woman of today – the woman who is smart, outgoing and independent, and yet very traditional and very Indian at heart. It is for the fact the store is celebration of β€œwomanhood”. The store deals in all traditional wear for women – Sarees, Lehngas, Dress Materials, Readymade/unstitched Suits and Sherwani’s. The store is especially famous for its exclusive range of BRIDAL LEHNGAS. In fact the bridal wear at Ushnak Mal’s Pride is such, as will make your special day even more special, colorful and memorable. It is over 150 years old, and has been in the same line of business since then and its clients have been visiting the place since generations. Today, the stories being managed by Mr. Ashok Tandon and Mr. Sameer Tandon. Ushnak Mal’s Pride has a wide range of designs, colors and patterns. Extra efforts are made to its designing part, so as to create an exclusive piece that speaks for itself. A very important business policy of the store is that it is a fixed price shop. There are no compromises made on the quality or any other front. All these efforts are made with one purpose in mind – customer satisfaction.
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Neera Soni on Google

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Good quality and choice. Reasonable prices for the quality of the outfits. Have been buying from them for years and any alterations have always been ready on time. Would definitely recommend them.
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Nidhi Bhalla on Google

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Awesome place for bridal wear even better for semi formal party wear. After sales service was more than expected. A quaint family run business that provides with personal touch. So refreshing from the other professionally run businesses. The collection gets updated every often. They have something to offer for all age groups and prices range. Highly recommended.... a must visit in Delhi
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Aparna Chandra on Google

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I bought my bridal lehnga from this place. At the time of ordering, the sales lady said that a fresh piece would be made. However, at the time of delivery old trial piece was altered to my fitting. The piece was dirty and finishing was of course not good. The lehnga was priced at 1.2lakhs. Bunch of arrogant thieves and liars these people are! Please avoid.
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Ms Heena on Google

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The worst place to buy your wedding lehenga. Every girl's dream is to wear a gorgeous well made attire which she can cherish for lifetime and not hate it. However, these people are very sophisticated, impressive and behave as if they understand the bride's requirements and show you unique, well made, impressive pieces. On the contrary, what they eventually deliver is cheap quality stuff. The owners are very nice and humble when you surfing around at their store and making up your mind towards their products, but when they deliver the final cheaply made product to you, you dare not question them, otherwise they start yelling at you and start acting as if they are have done a favour to you by delivering your stuff. The owners kept delaying the delivery of my wedding lehenga purposely until the last day so that I am left with no choice but to accept what they had delivered and wear it. Extremely bad experience. No customer ethics. Arrogant, rude and thieves they are. You will end up blowing up a huge sum of money only to receive insults in return.

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