AMITABH MALHOTRA - New Delhi

A tale stringed in pearls of passion, vision, equanimity, poise, and conscientiousness is always an imperial saga to hear often and get inspired from. One such story is about the paradise of designer Amitabh Malhotra. A label with tremendous optimistic approach towards the ethnic richness of Indian wear makes its regal dreams one of its kind. Back in 1999, when Amitabh’s beloved mother opened a boutique practicing the art of embroidery with master artisans from Eastern India, Amitabh was truly astounded by the beauty of handcrafted designs. He always wondered about the culturally rich craftsman ships of the country which are though centuries old but are absolute love forever. With time he realized that the designs, hues, threads, patterns, all together cohere into a beautiful world of ethnic fashion.

With immense support from his designer wife Tripti Malhotra, he stepped one step closer to the influence of fashion. His idea to celebrate womanhood of every shape and size made him perceive that a label for womenswear is the most wonderful thing to have. To celebrate creativity amalgamated with art, culture, passion, and the joy of being smitten by ethnicity, Amitabh came up with his label dedicated to Indian embroideries. He works splendidly with artisans from various states such as West Bengal, Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, etc. He dreams of working with the skilled craftsmen from all over India playing with embroidery details and techniques. Fusion embroidery is one of the centers of attention of his label. The line of couture garments, he creates is an ode to the elegance of Indian silhouettes. Amitabh is always inspired by the perseverance of the artisans to create each of the pieces with so much of patience and tenderness.

Label Amitabh Malhotra candidly believes that women have got a lot of potential in expressing cultural diversities. They are the perfect creation of God’s imagination with varieties of body types down the pipeline rejoicing shapes and curves. Indian wear is all about bringing out your confidence within the underscore of fashion. It is all so highlighted, fabricated, and embellished within a realm of reality where ethnicity breathes in piece. Although contemporary fashion has given a lot more to the present fashion rostrum, the grace of Indian pret line or couture culture can never be unnoticed. Reviving the art and culture from one epoch to another is our sole responsibility to commemorate our identities setting examples of beauty and love. It is all about the gusto and the zeal to fall in love for fashion every day, anywhere. From occasional wear to festive wear and exclusive garments for sumptuous wedding affairs, the label takes pleasure in glorifying traditional countenances on the bigger map.